There's nothing special about the packaging - simply a cheap plastic palette that doesn't feel very durable but is very lightweight and thin. The back of the palette includes a "mini master-class" which teaches you how to create a look using these eyeshadows - great for newbies like me! A double ended applicator is also included which is helpful if you are out and about and need a touch up. However, no mirror is provided therefore you should bring a compact mirror along or find one.
I should also mention that this was manufactured in PRC (China) since I know there are a number of people who refuse to wear products made in China...
One minor downside to this palette is they eyeshadows aren't named. They are simply labelled "Shade 1, Shade 2, etc..." which is sort of uncreative. Shade 3 and shade 5 are the only matte eyeshadows in this palette while the rest are all shimmery. They are all nicely pigmented except for Shade 3 and 5 which I had difficulties swatching and really match my skin tone.
Oops, please replace 4 5 6 with 7 8 9 instead.
I haven't tested how well these actually perform but I'm not too bummed since it only costs 1/10th of the price of the Naked palette. Furthermore there are numerous reviews by fellow bbloggers already so start googling or something!
Next time I will try to show better swatches but in the meantime enjoy :)